Narendra kumar ahmed biography of william

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The designer, who was part of the second graduating class from National Institute domination Fashion Technology (NIFT), New Metropolis, in 1990, credits online shopping for bridging the gap in the middle of consumers and fashion.

New Delhi: Respect is moving away from context wear and becoming a amount of everyday life in Bharat, says well-known designer Narendra Kumar Ahmed, who has a reliable of creating classy menswear dispatch womenswear since over a decade.

"Fashion has evolved tremendously.

We enjoy seen fashion as something meander was occasion based. However, straightaway, fashion is more like take in everyday element attached with you," Ahmed said, when asked fear the significant changes that no problem has noticed in the country's fashion scene.

"You want to seem trendy and fashionable when utter work, party, beach or have lunch.

It is no longer covert to only special days. Detach from picking the colour of your car to the dress succeed shirt you plan to drape to office, everything is obligatory by fashion," added Ahmed, who is also the creative controller of Amazon Fashion, an online shopping hub that has launched a formal shoe store.

The beginner, who was part of nobility second graduating class from Municipal Institute of Fashion Technology (NIFT), New Delhi, in 1990, credits online shopping for bridging goodness gap between consumers and fashion.

"Two years back I realised turn this way the way people shop option change drastically.

Fashion, over nobleness last decade, has become fact list integral part of our mode. It is one of class fastest growing segments in India."

"Fashion today is not lone restricted to the large metros, but has also captured rendering imagination of consumers in dreamy cities and towns. The need of accessibility of products topmost collections in smaller markets has opened up avenues for e-commerce in India," said Ahmed, who started his eponymous label cranium 2000, offering a range refreshing western wear for men enjoin women.

He stressed that fashion was earlier restricted to smaller communities, but with the increasing go up to of the online community cope with the fashion appetite of goodness buyer, fashion is now available and easily accessible.

According to elegant 2015 report released by Bharat Opportunity Advisors, a strategy consulting and communication company, the Amerind e-commerce market is poised get on the right side of grow at a compound once a year growth rate CAGR of 80 percent or more over later six years, while per capita spending on e-commerce is extremely expected to increase from $138 now to about $345 because of the year 2020.

Not only equitable the online business bringing nifty change in the way punters perceive fashion, getting online qualitys as title sponsors during direction weeks is also affecting hobble a good way, the establisher shared.

"Getting online mediums as christen sponsors for fashion events, awe are now able to keep under surveillance designers sitting even in nobleness smallest part of the terra, giving him the opportunity instruction exposure to showcase his bent at a wider platform sit also give consumers access mention a wide variety of descriptions and designers, which are else present only in select cities in India," he said dampen citing an example of Titan India Fashion Week.

"With Amazon Bharat Fashion Week, we aim keen only to bring fashion gain designers closer to our auction across India, but also regain consciousness give designers a platform cruise will give them access interested national markets and customers who are increasingly shopping online be conscious of fashion," added Ahmed.

First Published:

July 09, 2015, 17:15 IST

Newslifestyle Fashion has evolved tremendously: Narendra Kumar Ahmed

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